Merchandising | The Barefoot Spirit

Breakthroughs Are Rarely as Spontaneous As They Seem

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

Today it seems like we are hearing about a new breakthrough every day. It’s easy to get the idea that these breakthroughs are instantaneous bolts of clarity from very gifted people. Once in a while there is a sudden stroke of genius that leaves us all in awe. But most...

True Entrepreneurs Do What It Takes – No Matter What!

I HAVE TO DO THAT?

by Michael Houlihan & Bonnie Harvey | Business Blog

Once the afterglow of the launch wears off, and once the business plan takes a back seat to the cash flow projection, you discover what the real work is in your new business. We call it the “real” work because it generally takes more time and focus that anything you...

C-Suite Network – Sales and Consumer Care May Know More About Your Customers Than Marketing and Production

STAY INFORMED AND STAY RELEVENT

by Michael Houlihan & Bonnie Harvey | Business Blog

Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catch...