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Worthy Cause Marketing Makes Dollars and Sense

Worthy Cause Marketing Makes Dollars and Sense

DOING GOOD IS JUST GOOD BUSINESS

by Michael Houlihan & Bonnie Harvey | Business Blog, Education, Entrepreneurship, Environment, Worthy Cause Marketing

What we dubbed Worthy Cause Marketing back in 1990 was really an outcome from a serious business problem: How could we get the word out about our products when we had no money for commercial advertising? We discovered something very important when we got a call one...
Norway’s University of Science and Technology at Trondheim Sparks the Entrepreneurial Spirit

Norway’s University of Science and Technology at Trondheim Sparks the Entrepreneurial Spirit

MIXING IT UP!

by Michael Houlihan & Bonnie Harvey | Business Blog, Company Culture, Education, Entrepreneurship, Event

Every year the students at Norwegian University of Science and Technology mix it up to encourage entrepreneurship. NTNU is Norway’s largest technical institute with over 29,000 students engaged in the sciences and technology; along with a thriving...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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