by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article
There’s so much noise out there, you don’t have the luxury to try to be all things to all people. You must focus on the core value you offer to your customer. We are successful consumer brand developers, but we made a ton of mistakes before we finally achieved our...
by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article
As successful brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?” Our answer is always the same: “They focus on production and not on sales!” Unfortunately, the first thing that goes through most...
by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article
Want to sell more this year? Of course, you do! Without sales, you don’t need production or even marketing. In fact, your whole company is supported by sales. We like to say, “Regardless of what their organization chart says, all companies only have only two...
AND HOW DO I GET IT TO THE MARKETPLACE?
by Michael Houlihan & Bonnie Harvey | Business Blog
Discovering Business Opportunities in Problems We are often approached by young folks who ask us, “What business should I go into?” – as if there was the realm of all possibilities. We assume by this question that these folks have not decided to “follow their...
KNOW YOUR COST OF SALES
by Michael Houlihan & Bonnie Harvey | Business Blog
Last Sunday Michael was the guest of Yitzchok Saflas on his Mind Your Business radio show on 77 WABC in New York. Yitzchoks’ show is a great place to hear the business minds of our time. And Michael was honored to be chosen to be among such great company. The show is...