3 Types of Hype to Fight
“I WILL GLADLY PAY YOU TUESDAY FOR A HAMBURGER TODAY” -WIMPY
When you start a business, it seems like the hype-type descend on you like the plague. You file for a license, a domain, or even a DBA, and bam! They are at your door! We went to a conference recently and one speaker actually advised the audience, “Ya wanna get rich?...
Aspiring Entrepreneurs of Consumer Products are Often Overshadowed by Technopreneurs
MAN DOES NOT LIVE BY APPLICATIONS ALONE
It’s easy to get the idea that all entrepreneurial pursuits must be in technology. Yet, over half of the start-ups we see in the hubs, incubators and universities around the country involve some kind of consumer product. These products may incorporate technology or...
The Customer Experience is Trumped by the 800 Number Experience
YOUR CALL MAY BE RECORDED
You’ve done everything right as a producer. You’ve given your customer compelling advertising, stellar reputation, and third-party endorsements to put them in a positive state of mind even before they purchase your product or service. They anticipate a rewarding...
Blaming Others Prevents Corrective Action
AIM, DON’T BLAME
Behind many seemingly outside problems are inside solutions. But with your ire focused on the other guy, you can easily overlook what you can do to mitigate the situation. “It not our fault,” becomes the order of the day with its cousin, “There’s nothing we could have...
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