BUT WAIT, THERE’S MORE!
by Michael Houlihan & Bonnie Harvey | Business Blog
We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of... DECIDE WHETHER YOU WANT TO MAKE A STATEMENT OR A DEPOSIT
by Michael Houlihan & Bonnie Harvey | Business Blog
If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway? Every successful business learns eventually that there are a... TEST THE WATER BEFORE YOU JUMP IN WITH BOTH FEET!
by Michael Houlihan & Bonnie Harvey | Business Blog
As long as your product is not in a specific market or retailer, it can’t be discontinued. Once you are discontinued you may never get back. You’ve got one shot. Take careful aim and hit just one bullseye at a time. The shotgun approach may get you more distribution... MAKE YOUR SIZE WORK FOR YOU
by Michael Houlihan & Bonnie Harvey | Business Blog
This is the second installment in a four-part series designed to encourage small start-ups by recognizing some of their inherent advantages. Small start-ups face a myriad of challenges. They are undercapitalized, unproven and have no market traction. They are up... UNITED WE STAND!
by Michael Houlihan & Bonnie Harvey | Business Blog
This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the team has toward your company, your mission and your product. We’ve saved the best for last because having a common cause and...