Winning Distribution Strategies
Title: Winning Distribution Strategies Location: Sonoma State University, Rohnert Park, CA Successful brand building hinges on diligent management of the 3-tiered distribution channel and appealing to customers at all levels. Houlihan and Jones bring extensive street...
The Advantages of Being a Small Start-Up – Part 2
MAKE YOUR SIZE WORK FOR YOU
This is the second installment in a four-part series designed to encourage small start-ups by recognizing some of their inherent advantages. Small start-ups face a myriad of challenges. They are undercapitalized, unproven and have no market traction. They are up...
Dress for Success (Especially in the Office)
SEND A SILENT AND POWERFUL MESSAGE: PROFESSIONAL CUSTOMER SERVICE HERE!
Many companies these days seem to think that they are giving their office staff some kind of a benefit by letting them dress any way they want. Business casual has become casual and casual has become downright scruffy. What happens when Mr. Big walks into your company...
Positive Company Culture is critical to Growth and Survival – Part 3
UNITED WE STAND!
This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the team has toward your company, your mission and your product. We’ve saved the best for last because having a common cause and...
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