Sell the Positive Emotion Your Product or Service Can Bring
ONCE MORE, WITH FEELING!
In this digital age, when so much is sold on line, we are in a race to the bottom pricewise. All we want to know is, “Where can I get it for less?” Once manufactures get swept up in that game, the features and benefits of their products seem to get reduced to a set of...
The 9 Selling Seasons: Seasonal Selling Can Get You More Sales, Part 2
GET WITH THE PROGRAM!
The calendar year is already divided up into at least 9 distinctive selling seasons. Each selling season, for the most part, is named after the 3-day holiday they run through. The selling seasons all start right after the previous holiday and end on the next holiday....
The 9 Selling Seasons: Seasonal Selling Can Get You More Sales
THE LONG WEEKEND
Everybody in the consumer products business knows how important the winter holidays are to retail sales. But wait, there’s more, a whole lot more! In fact the entire year can be divided up into at least 9 selling seasons. Each one can have special significance for...
It’s Easier to See Opportunities When You’re Moving Toward a Goal
THERE IS NO LACK OF OPPORTUNITIES
We are frequently asked by aspiring entrepreneurs, “How do I spot the next big opportunity?” The short answer: do something, anything, but get going! It’s hard to see what the folks in the cars on the freeway are wearing until you catch up with them. From the road...
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