Entrepreneurs Must Decide Between Volume or Margin
ARE YA FEELING LUCKY, KID?
Our friends Larry and Laura Martin of Food and Wine Trails are a creative and energetic entrepreneurial couple who have inspired us for years. When the airlines decided to sell seats direct on the internet, they were faced with reinventing their travel agency...
Problem Solving Barefoot Spirit Style
TAKE A CHILL PILL
Entrepreneurs learn to eat problems for breakfast. It seems like there is an unending onslaught of daily challenges starting, growing, and keeping any new venture afloat. As soon as one is solved, another one pops up just like the arcade game whack-a-mole. If it’s not...
Gaining Traction in the Marketplace takes Tenacity and Focus
IT JUST TOOK OFF! – NOT
You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s more likely is that they started out small and sometimes took years to gain traction. As we’ve said many times before, it’s not the quality of the product, the...
The Advantages of Being a Small Start-Up – Part 1
WHY LIGHT-ON-YOUR-FEET TRUMPS BIG-AND-POWERFUL
Today we need new products, new services, and new ideas to invent our way back to prosperity. Small start-up producers have always been the backbone of the economy, not just because they provide the most new jobs, but because they improve the very quality of our lives...
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