Why Worthy Cause Marketing Works

Why Worthy Cause Marketing Works

GIVE MEMBERS A SOCIAL REASON TO BUY!

We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the intention of the marketing. With Cause Marketing, the emphasis seems to be on creating an image that your company is sponsoring a...
The Barefoot Spirit Defined

The Barefoot Spirit Defined

IT TAKES HARDSHIP, HUSTLE, AND HEART TO SUCCEED

Many people have asked us, “What are you guys selling, exactly?” We are no longer selling wine. Now we sell books, speaking engagements, and consulting services, and what we really have to offer is an idea. We call it, “the barefoot spirit.” Simply stated, the...
Happy Birthday Barefoot!

Happy Birthday Barefoot!

BAREFOOT WINES WERE FIRST BOTTLED DURING EASTER WEEK

Twenty-seven years ago, Barefoot Wines were bottled for the first time. But how the wine found its way to the bottling line was a fluke in itself. A farmer wasn’t getting paid for several years for his grapes and his friends went to bat for him to see how much they...