Startup company | The Barefoot Spirit

Why Worthy Cause Marketing Works

GIVE MEMBERS A SOCIAL REASON TO BUY!

by Michael Houlihan & Bonnie Harvey | Business Blog

We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the intention of the marketing. With Cause Marketing, the emphasis seems to be on creating an image that your company is sponsoring a...

The Barefoot Spirit Defined

IT TAKES HARDSHIP, HUSTLE, AND HEART TO SUCCEED

by Michael Houlihan & Bonnie Harvey | Business Blog

Many people have asked us, “What are you guys selling, exactly?” We are no longer selling wine. Now we sell books, speaking engagements, and consulting services, and what we really have to offer is an idea. We call it, “the barefoot spirit.” Simply stated, the...

Women’s Equality in the Workplace is Just Good Business!

GENDER PREJUDICE = BRAIN DRAIN

by Michael Houlihan & Bonnie Harvey | Business Blog

Sheryl Sandberg, Yahoo COO, author of Lean In: Women, Work, and the Will to Lead, is the founder of the Lean In Movement. She was the keynote speaker at the Professional Business Women of California conference in San Francisco this week. More than 4000 business and...

Can You Go From Selling Wine to Selling The American Entrepreneurial Spirit?

WHY WE WROTE THE BAREFOOT SPIRIT AND WHO WE SERVE NOW

by Michael Houlihan & Bonnie Harvey | Business Blog

Today there is more interest in entrepreneurship than ever before. Half of the college grads are facing self-employment, as perhaps their only opportunity for employment. But are they prepared? It takes a lot more than book knowledge, a good business plan, and fancy...

Happy Birthday Barefoot!

BAREFOOT WINES WERE FIRST BOTTLED DURING EASTER WEEK

by Michael Houlihan & Bonnie Harvey | Business Blog

Twenty-seven years ago, Barefoot Wines were bottled for the first time. But how the wine found its way to the bottling line was a fluke in itself. A farmer wasn’t getting paid for several years for his grapes and his friends went to bat for him to see how much they...