stores | The Barefoot Spirit

Maybe Brick-and-Mortar Retail is Just Changing, Not Dying

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

If you were born between 1997 and 2012 you are referred to as “Gen Z.” Makes you wonder what’s next, since “Z” is the last letter of the alphabet. But that aside, this new generation prefers to shop in old fashioned brick-and-mortar stores. Why? Because it’s...

Get the Word Out With Worthy Cause Marketing – Entrepreneur

by Michael Houlihan & Bonnie Harvey | Business Blog

First published on Entrepreneur.com on 09/02/2017 When we started Barefoot Wines, the big chain and box store buyers refused to put it in their stores unless we advertised heavily. You couldn’t blame them. We were unknown at the time. What made matters worse, we were...

Impulse Buying in Retail Stores is Exciting for Everyone

LOOK WHAT I DISCOVERED!

by Michael Houlihan & Bonnie Harvey | Business Blog

Online shopping for the Holidays is great fun! You avoid the crowds and can usually get your entire gift list knocked out in an hour. But you feel a little empty, like something’s missing! You pretty much have to know what you are shopping for in advance, look for the...