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Scheinfeld Center for Entrepreneurship & Innovation

Scheinfeld Center for Entrepreneurship & Innovation

A LEADING EDGE ENTREPRENEURIAL SCHOOL IN SANTA BARBARA

by Michael Houlihan & Bonnie Harvey | Business Blog

Santa Barbara has always been our favorite Southern California town – great biking, hiking, surfing and culture. But today, we discovered a whole new reason  to love this gem of the Pacific Coast, The Scheinfeld Center for Entrepreneurship and Innovation. This...
World’s Best Sale Pitch: “My Product will help you Increase Sales”

World’s Best Sale Pitch: “My Product will help you Increase Sales”

BUT WAIT, THERE’S MORE!

by Michael Houlihan & Bonnie Harvey | Business Blog

We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...
Gaining Traction in the Marketplace takes Tenacity and Focus

Gaining Traction in the Marketplace takes Tenacity and Focus

IT JUST TOOK OFF! – NOT

by Michael Houlihan & Bonnie Harvey | Business Blog

You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s more likely is that they started out small and sometimes took years to gain traction. As we’ve said many times before, it’s not the quality of the product, the...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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