The increase in female CEOs at major companies like IBM and General Motors is encouraging, but women still hold only 6.4% of Fortune 500 CEO roles. Challenges such as gender pay gaps and biases remain significant.

Advantages 📈

1. Diversity Drives Innovation: Diverse teams foster creativity and growth. Embracing diverse perspectives can lead to new ideas and improved performance.
2. Soft Skills as Strengths: Women often excel in emotional intelligence and leadership traits, which are vital for business success.
3. Economic Power and Insight: Women control over $20 trillion in annual spending and influence 85% of purchases. Gender-diverse businesses frequently outperform financially.

Challenges 🧩

1. Underrepresentation in Key Fields: Women are still underrepresented in finance, engineering, and tech. Efforts like Girls Who Code aim to address this gap.
2. Gender Bias: Unconscious bias affects women’s career progression and salary negotiations, with women often facing more scrutiny and lower pay.
3. Salary Negotiation: Women are less likely to negotiate salaries and often face difficulties in securing raises. Addressing imposter syndrome can help close the pay gap.

Opportunities 💫

1. Policy and Inclusivity: Companies with strong gender equality policies attract top talent through equitable practices and inclusive cultures.
2. Entrepreneurship: Starting businesses provides a path to leadership for women, offering flexibility and control over their careers.
3. Business Degrees: Business education enhances expertise and confidence, with networking and mentorship playing crucial roles in career advancement.

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.