We have just launched our new business audio theater audio book. Its 7 hrs. long, made up of ten, 40 minute episodes. So you can listen to one episode as you commute every day for 10 days, or you can listen to one episode for ten workouts, or binge listen on your next plane trip.
You can listen on demand and tailor your listening time to suit your activity. Yes, “activity.” With audio, unlike print or video, your mobile device (and you) are not immobilized.
This evolution in content absorption is what drove us to producing an audiobook when we already had a printed book, and an e-book. We really appreciated the mobility of audio. But we wanted to do more.
We broke the full book down into 10 chapters or episodes. And then, within each 40 minute episode, we broke it down even further into several one to five minute stories. So now you can stop just about anywhere without losing contextual continuity.
Then, our author, Rick Kushman, came up with a brilliant idea. Why not bring in the founders for an “up to date“ and “in person” interview at the end of every episode for a 2 minute segment, podcast style?
You will have to judge the results for yourself. We would love to get your feedback! But for our part, we recognized the trend toward audio, short segments, and podcasting. We hope you will enjoy it when it fits into your active schedule. Whether you are grabbing a segment on a jog or binging on a plane, we hope The Barefoot Spirit will provide you with a new understanding of what it takes to be a successful entrepreneur and give you the tools you need to succeed!
It’s all about a brand you know and people who are not that much different than you. We were underfinanced and forced to be resourceful. We were without knowledge of our industry and thus came up with disrupting ideas, some of which nearly killed us. But in the end, we succeeded through hardship, hustle, and heart! We want you to do the same! Oh, and you will definitely get a laugh or two along the way. It’s not just an outsider’s view of the wine industry, it’s an outsider’s view of business itself.
Cheers! And please join our adventure on your next jog or drive!
Who We Are
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
