We built the Barefoot Wine brand by hiring experts in areas like finance, taxes, compliance, sales, winemaking, marketing, bottling, and production. This saved us from costly mistakes and accelerated our success! Here are a few key takeaways you should be aware of ⬇️

Insurance Is Wisdom: Hiring experts is an investment, not a cost. It prevents mistakes and saves time, money, and stress.

Humility Is Strength: Admitting you don’t know everything is crucial in business. Timely advice from experts can mean the difference between success and failure.

Don’t Take It Personally: As advisors, we seek clients who welcome advice. Taking advice personally hinders success.

History Teaches Lessons: Experience saves time and money by providing solutions based on past challenges. Learn from experts to avoid costly mistakes.

Beware of Fake Experts: Choose experts with real-life experience and successes. Verify their stories through their clients.

Winning Strategy: Success requires understanding nuanced strategies, not just playing the game.

The Big Check: We help clients aiming to monetize their brand equity and sell their business for substantial sums.

Experience Counts: Our journey from inception to global success equips us to help you achieve your goals faster.

Need experience on your side? Book a meeting with us now! 🔗 info@thebarefootspirit.com

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.