As a leader, you’re hyper-focused on your company’s productivity, profits, and growth. Wouldn’t it be nice if your employees were as focused on those factors as you and the company’s other executives? Sure, they do what you tell them. They come in every day and perform every task within their job descriptions. But often that’s where the buck stops. If a problem lands in their laps that isn’t what they consider to be “their responsibility,” they pass it on to the next guy or they bring it to you expecting a solution.
But it doesn’t have to be that way. You can teach your employees to think and act outside of their job descriptions—to think, in point of fact, like owners! At Barefoot Cellars, we found that the key to turning worker bees into solutions-oriented entrepreneurs was simplifying our structure into just two divisions: sales and sales support.
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Who We Are
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
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