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Martha Ann Woods testimonial

“Thank you for your fresh prospective on how to succeed in business! Loved it!” –Martha Ann Woods, OEA attendee

Adam Hartung testimonial

"Michael and Bonnie's story tells the audience the all-too-brutal truth about what one really has to do to succeed." Adam Hartung, Contributing Author, Forbes

Thomas White testimonial

C-Suite Network “Voted #1 Best Speakers at the C-Suite Conference!” – Thomas White, CEO C-Suite Network, Radio Host - Nationally Syndicated “Business Matters”

Mike Black testimonial

PIE “We're going to implement the concepts shared in all our marketing pieces and how we approach sales going forward.” Mike Black, CEO, Mappify.co, and attendee at PIE

Rob Schultz testimonial

“Inspiring talk… and will further enjoy figuring out how to apply your insights to my own journey!” –Rob Schultz, Senior Technology Executive, Persistent

Michael Zacchea testimonial

"Michael & Bonnie are effective speakers. The Veteran Entrepreneurs appreciated their talk on '7 ways to Reduce Your Need for Capital and Get More Bang for Your Buck'." --Michael Zacchea, Program Manager, Entrepreneur Bootcamp for Veterans

Patrick Snyder testimonial

“Our entire group benefitted from their wisdom. The fact they were so entertaining was simply icing on the cake. We are having them back!” -- Patrick Snyder, Executive Director, USASBE

Nancy Munro testimonial

"The reaction from our members was nothing less than superb!" --Nancy Munro, Chapter President, Chicago MIT Enterprise Forum; CEO & Founder, Knowledge Shift

Jeffrey Hayzlett testimonial

C-Suite Network "Michael and Bonnie’s speech gives a whole new meaning to going Barefoot!!— it now means Entrepreneurial Success at its finest! They rock!" --Jeffrey Hayzlett, Chairman, C-Suite Network

Greg S. Reid testimonial

"A Standing ovation is how Michael and Bonnie left our audience chanting for more." --Greg S. Reid, Founder Secret Knock

Thuy Thi Nguyen testimonial

Community College League of California "Thank you so much to the Barefoot Spirit team!  I sure enjoyed the talk." --Thuy Thi Nguyen, Interim President and CEO, Community College League of California

Martha O’Gorman testimonial

“Ingenious marketing tricks at a low cost price tag will make you see how to create a story and buzz around your brand. Fabulous and real, Michael and Bonnie inspire others to win and have fun doing it!” –Martha O’Gorman, Chief Marketing Officer, Liberty Tax...

Travis Prince testimonial

"Many people agreed that their presentation was the most intriguing and valuable to the entrepreneurs in the audience!" --Travis Prince, C-Suite Conference Attendee

Jason Hull testimonial

"I love Michael and Bonnie's outlook and approach. Refreshing, authentic, and useful." –Jason Hull, Chief Executive Officer, Balanced Edge

Jeany Park testimonial

“I'm still thinking about your talk and your amazing story! I find you both incredibly inspiring.” Jeany Park, Videographer, MBA attendee

Thomas Kruczek testimonial

"Your work at the EBV National Conference was outstanding." -Thomas Kruczek, Dean of College and Business, Lynn University

Brenda Kelly testimonial

“ It was an inspiration to hear Michael Houlihan & Bonnie Harvey's (founders of Barefoot Wines) story of how they broke all the rules to become the country's #1 best selling wine! From the laundry room to the board room, theirs was an inspiring story of determination...

Josh Schieffer testimonial

"Being a Veteran with a service disability, you guys have inspired our small family business to give back in a big way." –Josh Schieffer, EBV Member

Gavin Duffy testimonial

"An excellent and inspiring presentation!” -- Gavin Duffy, Entrepreneur, Dragon's Den television show panelist

Marjorie Bynum testimonial

"Great keynote! It was wonderful working with them" --Marjorie Bynum, CAE Vice President, Education & Communications

Robert Reiss testimonial

The CEO Show “OUTSTANDING speech! Better yet, PERFECT. What an incredible way to end this conference.” -Robert Reiss, Host & CEO, The CEO Show

David Torrance testimonial

"We enjoyed listening to the lessons that they learned. The worthy cause marketing concept was worth the evening by itself." –David Torrance, President, Executive Forums Dallas, Member, Dallas Area Chamber of Commerce

MSU Entrepreneurship Center | Bonnie Harvey

In early April, Michael Houlihan and I had the pleasure of traveling to Mississippi State University to speak at their Entrepreneurship Summit brought on by the MSU Center for Entrepreneurship & Outreach. It was a fantastic experience! We also were able to sit...

Know the Metrics that Make Your Brand an Acquisition Target 🎯

Where am I going and WHY? Entrepreneurs are brand builders aiming for capitalization events like mergers, IPOs, or acquisitions. To maximize your brand's value, plan for acquisition from the start. Growth demands significant investment, and brand equity attracts...

7 Rules for Couples in Business

“There are 5.5 million family-owned businesses in the US. They generate 57% of our nation’s GDP, employ 63% of the workforce, and create 75% of all new jobs,” says Sheila Neisler of Catalyst Marketing Company. Here are our top secrets to maintaining a healthy...

What’s the Difference Between a Brand, a Label, and a Product?

Over time, brands can risk becoming mere labels. When a brand loses its spirit, it becomes just a symbol (logo). A label simply identifies the product's basic elements like contents, compliance, logo, name, trade dress, and copy. A product is a commodity designed to...

Book Michael and Bonnie

Michael and Bonnie’s story tells the audience the all-too-brutal truth about what one really has to do to succeed.” –Adam Hartung, Contributing Author, Forbes We share entertaining and memorable stories from our real-life experiences in building the world-famous...

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.