Learn how Michael Houlihan and I built an incredible business and made a lasting impact on the world. Join me on Women Lead Radio as Shelly Harrison, host of Amplify Your Influence, has a conversation with me, Bonnie Harvey, Founder of Barefoot Wines and Business Audio Theatre. We’ll uncover my story and how I became […]

Women’s representation in senior leadership dropped to 18.3% in 2024, down from 18.7% in 2023. Despite decades of advocating for gender equality, we’re still seeing women left behind. Even in industries driving innovation, like EdTech, Health Tech, and Climate Tech, women-led startups account for only 17%, 18%, and 10% of CEOs, respectively. This gap is […]

“OUTSTANDING speech! Better yet, PERFECT. What an incredible way to end this conference.” -Robert Reiss, Host, The CEO Show; Program Director, The Customer Experience Conference, hosted by The Conference Board A company is only as strong as its relationships. Think about it. You rely on consumers, clients, staff, contractors, vendors, suppliers, bankers, and distributors (just […]

We often hear, “Follow your passion” as the universal prescription for happiness and success. But we say “Follow your opportunity, passionately” as a more plausible road to success. Opportunities abound! The key is to find a way to take advantage of them using your passion. So how do you recognize opportunity and pursue it passionately? And […]

When you brand single-use containers, you are signing your own garbage. These “brand impressions” last long after the marketing process ends. But does the pollution of the beaches and the oceans benefit your brand image? Or does it broadcast that your brand condones the proliferation of dangerous plastic trash? As single-use plastics break down into […]

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap // By Mark Evans “When Barefoot launched in the 1980s, the U.S. wine industry was well-established. In fact, there was a sense that if you were serious about wine, you drank French. American wines, on the other hand, were often viewed […]

On September 10th, we had the privilege of speaking at the Private Directors Association® in Scottsdale, Arizona. Mark Boundy and his team are launching the Arizona chapter of this incredible nonprofit, offering invaluable resources to any non-public company. It’s a unique opportunity to gain free expertise for your company’s board. As passionate supporters of entrepreneurship, […]

We were thrilled to be featured on Guy Raz’s podcast, How I Built This with Guy Raz, where we shared the journey behind building America’s #1 wine brand! “Bonnie M. Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of the wine industry. What they did know was how […]

The Positioning Statement is All about Messaging | PERCEPTION, PRICE, AND PERFORMANCE A positioning statement is the message you send to all levels of the market by how you position your product. Ideally, the statement compels the buyer to make the purchase. “If you buy a dozen of these cupcakes, we’ll give you 13 for […]

As a woman entrepreneur, you know the value of being prepared—especially when it comes to your business. Whether selling seems far off or closer than you think, the time to plan is now. Here’s how to position yourself for an exit that reflects your hard-earned success: Set the Stage: Acquirers want to see organization and […]