Most Women Business Owners Make Less Than $50K

Most Women Business Owners Make Less Than $50K a Year: It’s Time for a Change Forbes Women are shaking up the business world, launching ventures with fresh ideas and unstoppable energy. But here’s the hard truth: most women business owners are making less than $50,000 a year. This income gap is a major issue that […]

Women Control 80% of Buying Decisions—Here’s Why That Matters 💪

When he asks, “What’s for dinner?” she’s making the decisions—planning meals, shopping, and managing the household. Women wield immense power, making over 80% of buying decisions. Women are rewriting history, stepping into leadership roles, shaping politics, and driving the economy with their multitasking, teamwork, and focus on security. In our business, women led the way, […]

Total Entrepreneurial Activity (TEA) Rate

In 2021, the Total Entrepreneurial Activity (TEA) rate for women in the United States reached 15.2%, marking a notable increase from 13.6% in 2020. This growth of 1.6% underscores the rising momentum among women entrepreneurs across the country. Not only does this highlight the resilience and drive of women in business, but it also sets […]

The Increase in Female CEOs

The increase in female CEOs at major companies like IBM and General Motors is encouraging, but women still hold only 6.4% of Fortune 500 CEO roles. Challenges such as gender pay gaps and biases remain significant. Advantages 📈 1. Diversity Drives Innovation: Diverse teams foster creativity and growth. Embracing diverse perspectives can lead to new […]

CONSUMERS HAVE HAD ENOUGH OF HIGH PRICES!

Ultimately businesses want to sell products and make profits. That means that businesses will raise prices until they get pushback from the consumer. Interestingly though, through all the inflation post-Covid, consumers just paid the price and tried to raise their own salaries to afford it. But actually, not buying is what stops the inflation spiral. […]

Guy Raz’s How I Built This

Guy Raz’s How I Built This is one of iTunes’ most-listened-to podcasts, where he interviews the creators of major brands, from LinkedIn’s Reid Hoffman to Virgin Media’s Richard Branson. Raz explores their journeys, highlighting the love, loss, failures, and resilience behind their success. Starting as an NPR intern in 1997, Raz worked through various roles, […]

There Are No Glass Ceilings When You Are the Entrepreneur

In business, “glass ceilings” represent the unseen barriers that limit career advancement, especially for women and minorities. However, when you are an entrepreneur, you have the power to shatter these ceilings entirely. As an entrepreneur, you control your destiny. You set your goals, shape your vision, and build your business from the ground up. You […]

The Power of Persistence: Lessons from James Dyson and the Founders We Admire

Guy Raz’s recent newsletter offers some truly insightful reflections on persistence and iteration. He shares the story of James Dyson, who spent nearly eight years in his shed, relentlessly working on his invention while many around him doubted his sanity. After 5000 attempts, Dyson finally succeeded in creating the bagless vacuum cleaner that would eventually […]

One of the biggest lessons we learned in brand building…

One of the biggest lessons we learned in brand building is that relying on distributors alone to execute your marketing strategy often leads to wasted resources. We discovered that tons of expensive, well-designed materials were ending up in dumpsters rather than on store shelves. To combat this, we hired dedicated representatives in each territory to […]