STORY AS COMMUNICATION, FROM CAVEMAN TO WALKMAN When humans listen to a story something amazing happens. each individual in a crowd reaches into their own personal memories to create and complete the scenes in which the action takes place. In other words, they source the props from their own mental inventory. When this happens, they […]

As the clock runs out on the world’s opportunity to mitigate the climate crisis, the new president of Brazil, Jair Bolsonaro, is poised to continue the destruction of the “lungs of the world,” the Amazon Rain Forest. He thinks the environmentalists in his own government have been lying about the importance of the Amazon to oxygen […]

It’s All Climate-Related We just returned from Washington, DC, where we spent the better part of a week. It was hot! Not just hot, but all-time record hot at night! Just when you thought it would finally cool down, nighttime broke all the records for heat. It is hard not to notice that something is […]

PARTICIPATION = SATISFACTION In 1996 Jerry Maguire, an aspiring sports agent, repeated a four word request to his first and only client: “Help me help you!” And you know where that got him. The feedback gave him the direction he needed to become the one of the greatest sports agents of all time! Tom Cruise played the […]

Has this ever happened to you? After a series of meetings with the big organization, suddenly there’s a new person in the room, they monopolize the meeting, and set the progress back to square one.  “I’m not convinced we should do this!” they say and then spend the rest of the meeting trying to shoot […]

Younger Generation That Shops at Bricks and Mortar Stores If you were born between 1997 and 2012 you are referred to as “Gen Z.” Makes you wonder what’s next since “Z” is the last letter of the alphabet. But that aside, this new generation prefers to shop in old fashioned bricks-and-mortar stores. Why? Because it’s […]

What your people to be more productive? Here’s a novel idea: open the window. That’s right. Give them some fresh air. According to Joseph G. Allen, assistant professor and director of the Healthy Buildings program at the Harvard T.H. Chan School of Public Health, the air quality in your office affects your employees productivity. He […]

Hi! We are Michael and Bonnie, the founders of the world’s largest wine brand. Did you know that we used crowdsourcing to build Barefoot Wine? Sure, it wasn’t called “Crowdsourcing” back then, but it was the secret to our success! If Necessity is the Mother of Invention, Being Undercapitalized is Surely the Father! It all […]

According to McKinsey & Company and the Council for Textile Recycling, the world fashion industry produces 100 billion garments for seven billion people each year, the average American throws out 80 pounds of clothes each year, and 85 percent of all apparel ends up in landfills, even the ones we feel good about donating! Those shocking statistics […]

A New York Times article released over the weekend, by David Yaffe-Bellany, raises some serious practical questions about water packaging we feel need more consideration. Would you drink water out of a can? Or would you balk because you couldn’t see its clarity? Would you buy water in a clear glass container so you could […]