The 3 Core Competencies Entrepreneurs Must Master to Succeed

“MY IDEA IS SO GREAT, I’M GUARANTEED SUCCESS!”

We see too many entrepreneurs falling in love with their products and kidding themselves into believing that their idea itself is all they need to make them a screaming success. Warehouses are filled with great commercial products that never got to store shelves. Founders of promising start-ups wind up working for their investors, or worse, […]

Is High MPG a Selling Point Any More?

CHEAP GAS

When we heard the auto industry’s recent request for lower federal miles per gallon standards, we were stunned! They argue that since gas is so cheap, and there is such a demand for low MPG trucks that the 2025 Standards are too costly to achieve. There was no mention of the cost to all of […]

Can the Kids Save the Environment?

THE RIGHT TO LIFE

Do children and young people have a constitutional right to a healthy environment? Is the government liable for promoting fossil fuel production and greenhouse gas emissions that accelerate climate change? According to the Washington Post, a pioneering lawsuit being brought against the US Federal Government by 21, 9- through 20-year-olds is claiming exactly that. They […]

​10 Tips for Video Conferencing Etiquette

We often say “face time beats Facebook” and “high touch beats high tech,” but we don’t always have the luxury to meet everyone in person. That’s why we recommend GoToMeeting, Skype, FaceTime, or other live video. Seeing the other person’s facial expressions gives you instant feedback you can’t get over the phone. You can quickly […]

Be Ready For That Big Buyer

KNOW WHAT SHE WANTS TO SEE

Finally, you got a lucky break! That big chain stores buyer will finally see you. Your mind is racing with the possibilities: your product in all of her stores, access to all of her customers, your brand “takes off!” Not so fast, Bucko! Do you even know what she wants to see? Do you realize […]