7 Ways to Spot Entrepreneurial DNA -Part 1

HOW TO HIRE AN ENTREPRENEUR

Today there is a loud buzz about the entrepreneurial spirit, the entrepreneurial culture, and even the entrepreneurial DNA. Corporations realize that in order to stay relevant, engage and empower their people, and create a positive and innovative culture they must learn to spot entrepreneurial DNA in their job candidates. This topic is so interesting and […]

Barefoot Cellars founders named 2015 Executives in Residence for Faculty of Management

  University of Lethbridge Faculty of Management students stand to benefit from one of the greatest entrepreneurial stories ever told. Bonnie Harvey and Michael Houlihan will be kept busy during their week on campus, sharing the expertise they acquired from an incredible entrepreneurial story. Michael Houlihan and Bonnie Harvey co-founded Barefoot Cellars, the #1 wine […]

Worthy Cause Marketing Makes Dollars and Sense

DOING GOOD IS JUST GOOD BUSINESS

What we dubbed Worthy Cause Marketing back in 1990 was really an outcome from a serious business problem: How could we get the word out about our products when we had no money for commercial advertising? We discovered something very important when we got a call one day from a neighborhood non-profit looking for a […]

Teaching Entrepreneurship is as Challenging as Being an Entrepreneur

IT’S STILL THE WILD WEST OUT THERE

Ten years ago there were very few schools of entrepreneurship. Many asked, and some still do, “Can you really teach entrepreneurship?” They felt you just had to do it, take your lumps and learn from them. Many heroes of entrepreneurship actually dropped out of school altogether to pursue and master their own businesses. We think […]

Should We Allow Cheap Gas to Kill Alternative Energy Vehicles – Again?

THE TRUE COST IS INCREASING

Regardless of how long it lasts, it seems like everyone is thrilled with the current reduction in price of gasoline. But how does that savings stand up to the increasing cost of climate change? One or two super storms could easily wipe out any savings and ultimately increase our taxes for disaster relief. Are we […]

CSULB Beach Magazine – Footprints for Success

Footprints for Success By Anne Ambrose • Winter 2014 Wine is a pleasant accompaniment to dinners and parties, but the abundance of choices and prices can be daunting. It took Michael Houlihan, a 1968 political science alumnus, and Bonnie Harvey to significantly reshape California’s wine industry when they created Barefoot Cellars in 1986, nurturing it […]