College teaches more than just academic knowledge. It equips you with essential entrepreneurial skills crucial for business success, developed through the experience of navigating college life rather than coursework.

First, you learn prioritization (strategic planning), which involves prioritizing tasks and managing time effectively to survive academically. This skill translates to business, where focusing on top priorities helps avoid oversights and distractions.

Second, you develop extrapolation (conceptualization) by extracting concepts from examples and applying them to new situations to pass exams. In business, quickly learning from mistakes and applying principles saves time and resources.

Third, juggling (cash flow management) is mastered as you manage expenses and time effectively with limited resources in college. This becomes invaluable in business, where balancing bills and commitments is crucial.

Fourth, learning (analysis and documentation) is refined through actively listening, asking questions, taking notes, and developing hypotheses to understand coursework. In business, this allows you to quickly sift through information, remain objective, and develop procedures to avoid repeated mistakes.

Lastly, honoring commitments (integrity) is demonstrated by completing your degree, showing commitment, and the ability to achieve long-term goals. In business, credibility is built by honoring commitments and seeing projects through despite obstacles. Stay in school to develop these crucial skills that will be invaluable in the business world.

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Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at

To make inquiries for keynote speaking, trainings or consulting, please contact