Build Customer Loyalty by Ditching the Act
FROM TRANSACTIONAL TO FRIENDS-ACTIONAL
In Hawaii, they say, “If you cross someone’s property on the way to the beach, be the first to smile and wave!” This is great advice on so many levels. It shows that you are willing to take the first step to give the other person permission to take the second. And...
The Secret to Innovation and Success: Inclusiveness
BIGGER MARKETS, BETTER SOLUTIONS
There are basically two philosophies in business. One is based on lack and exclusion. The other is based on abundance and inclusion. The one that is based on lack is fearful of competition because it assumes a limited amount of wealth. The one that is based on...
How to Hire an Outside Sales Representative
UNDERSTANDING THE REAL JOB
If your company can make it past the startup phase when you are basically running on your savings, credit cards, or investor’s money, you will enter the build-up stage. Finally, you can take a breath of relief because you now have a few big customers paying your...
Last Night at the Pink Taco
BUSINESS EDUCATION MEETS HOLLYWOOD!
Last night at the Pink Taco, on the Sunset Strip in, you guessed it, LA, a very special group of Hollywood actors gathered in a reserved table for a very special celebration. The production they had been working on for over a year was finally completed and launched....
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