worthy cause marketing

A Solid Business Foundation is Necessary for Success

WOULD YOU WORK FOR YOURSELF? WOULD YOU BUY YOUR OWN PRODUCT?

by Michael Houlihan & Bonnie Harvey | Business Blog

When you build a house, the foundation must be laid strong and straight. If it’s not, the framers try to make up for it. When they can’t, the drywall guys try to make up for it. When they can’t, the painters try to make up for it. When they can’t, you’re going to have...

Improve Your Chances of Success by Starting Small and Carefully

TEST THE WATER BEFORE YOU JUMP IN WITH BOTH FEET!

by Michael Houlihan & Bonnie Harvey | Business Blog

As long as your product is not in a specific market or retailer, it can’t be discontinued. Once you are discontinued you may never get back. You’ve got one shot. Take careful aim and hit just one bullseye at a time. The shotgun approach may get you more distribution...

Strategy for Good Summit

by Michael Houlihan & Bonnie Harvey | Event

Title: Strategy for Good Summit Location: Your phone – it’s a Telesummit Description: Hear from 30 Thought Leaders on Business in Society, including Michael Houlihan and Bonnie Harvey – All in One Place Via Telesummit – Sharing Their Unique...

The Advantages of Being a Small Start-Up – Part 4

PLAY YOUR CARDS RIGHT!

by Michael Houlihan & Bonnie Harvey | Business Blog

With all the challenges your small start-up faces, you still hold some impressive cards. If you play them right, you can have the winning hand! You face all the challenges of cash flow management, distribution management and personnel management, not to mention the...

The Advantages of Being a Small Start-Up – Part 3

YOUR BRAND HAS MORE THAN ONE PURPOSE

by Michael Houlihan & Bonnie Harvey | Business Blog

By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market with creative and relevant products. In this series we have examined some of the powerful advantages of being small, undercapitalized and...