Terms That Can Hurt Your Business and Undo Your Good Will
“IT’S ALL ABOUT ME!”
You won’t get too much argument against the proposition that an excellent customer experience results in return customers, loyalty, and even advocacy. But few owners are aware that the terms their own people use can sour their hard earned customers on an otherwise...
Be an Entrepreneurial Job Applicant – A Message to Grads
EMPLOYER OR CUSTOMER?
If you are a recent college grad, you may be hitting the employment market about now. You may think you are searching for a job, but maybe you should be searching for a “customer.” “I need to pay my bills,” you say, or “I need some security,” but by changing the...
Organizations That Say They Want an Entrepreneurial Culture Need to Walk the Talk
THE FERTILE GROUND
Every day we hear companies, organizations, and institutions say they “want to hire people with entrepreneurial DNA.” They all say they “want an entrepreneurial culture where their employees are engaged and empowered.” But do they really? You can hire the best. You...
Label Damage Screams “Damaged Goods” to Your Customer
IT’S ONLY A SCRATCH!
In the packaged consumer goods industry, the condition of your label telegraphs the condition of your goods. Even though it has nothing to do with what’s inside your package, your consumer will avoid purchasing any product with a damaged label or package. And it makes...
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