World’s Best Sale Pitch: “My Product will help you Increase Sales”
BUT WAIT, THERE’S MORE!
We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...
Tailor Your Message to What Your Audience Wants to Hear
DECIDE WHETHER YOU WANT TO MAKE A STATEMENT OR A DEPOSIT
If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway? Every successful business learns eventually that there are a...
Positive Company Culture is critical to Growth and Survival – Part 3
UNITED WE STAND!
This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the team has toward your company, your mission and your product. We’ve saved the best for last because having a common cause and...
Distribution: The Distance between a Great Product and a Sale – Part 4
CHANNEL DISTRIBUTION MANAGEMENT TRUMPS PRODUCTION
In the previous three posts we have given just a few examples of the importance of Channel Distribution Management in product design. Here we will examine two of the most important factors in product distribution through conventional channels:...
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