by Michael Houlihan & Bonnie Harvey | Business Blog, Interview
“But all my friends thought it was so cool.” That’s the usual lament we hear from the producers of failed products. Why? They fell in love with their product, so much so that they actually thought success was based on the product itself. Probably the most important... “EAT OUR PLASTIC!”
by Michael Houlihan & Bonnie Harvey | Business Blog
Just imagine what it might be like to eat a credit card. Now imagine eating a credit card EVERY WEEK! According to the World Wildlife Fund, humans now ingest the equivalent amount of a credit card in microplastics each week! This happens because microplastics are now... “I PAID TO LISTEN TO AN UPSELL?”
by Michael Houlihan & Bonnie Harvey | Business Blog
Would you pay $299 or more to attend a two-day conference to listen to 10 speakers selling products from the stage? We wouldn’t and there’s a growing audience rebellion brewing out there that agrees. In the future, it will become harder to fill your conference seats... by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article
Everybody in the consumer products business knows how important the winter holidays are to retail sales. But wait, there’s more, a whole lot more! In fact, the entire year can be divided up into at least nine selling seasons. Each one can have special significance for... IT’S NOT ONE OR THE OTHER!
by Michael Houlihan & Bonnie Harvey | Business Blog
Anytime there is a demand, business will rise to satisfy it – at a profit! We now face a huge demand. Our very livelihood is at stake. The denigration of our environment will put us out of work, out of our homes, and in the hospital. Already we see the effects of a...