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  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
Get More Sales by Recognizing These 5 Selling Seasons

Get More Sales by Recognizing These 5 Selling Seasons

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

Everybody in the consumer products business knows how important the winter holidays are to retail sales. But wait, there’s more, a whole lot more! In fact, the entire year can be divided up into at least nine selling seasons. Each one can have special significance for...
Sell the Positive Emotion Your Product or Service Can Bring

Sell the Positive Emotion Your Product or Service Can Bring

ONCE MORE, WITH FEELING!

by Michael Houlihan & Bonnie Harvey | Business Blog

In this digital age, when so much is sold on line, we are in a race to the bottom pricewise. All we want to know is, “Where can I get it for less?” Once manufactures get swept up in that game, the features and benefits of their products seem to get reduced to a set of...
Inventors Must Demonstrate a Market Before They Get Paid for Their Idea

Inventors Must Demonstrate a Market Before They Get Paid for Their Idea

I GOT A GREAT IDEA – PAY ME …NOT!

by Michael Houlihan & Bonnie Harvey | Business Blog

We have met many inventors with great ideas who think they should get paid just for coming up with the idea. There’s a ton of patent attorneys out there who gladly take money to file a patent, ostensibly to license it to the big guy who can’t live without it. They’ll...
9 Ways Consumer Products Are Discontinued Right After They Are Approved

9 Ways Consumer Products Are Discontinued Right After They Are Approved

SALES STOPPERS ABOUND!

by Michael Houlihan & Bonnie Harvey | Business Blog

Our new clients were excited when their new consumer product was approved for one of the outlets in a big national chain. They were thrilled with their “success” and were entertaining visions of their product taking off in the multi-store chain. They would sell in...
The Entrepreneurs Radio Show Interview

The Entrepreneurs Radio Show Interview

by Michael Houlihan & Bonnie Harvey | Business Blog, Interview

We were interviewed on “The Entrepreneurs Radio Show” by host, Travis Jenkins. In this interview, you will find out: How a client’s bankruptcy led to a successful business. Learning to sell a product that landed in their lap Asking a client what HE wants...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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