Cause Marketing or Worthy Cause Marketing?
THE DIFFERENCE IS MAKING A DIFFERENCE
The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we used what we termed, “Worthy Cause Marketing.” Every business faces the same problems. How do you get the word out about your product or...
Build Your Business using Guiding Principles – Part 4
SELL UNTO OTHERS AS YOU WOULD HAVE THEM SELL UNTO YOU
The critical decisions we make in business are guided by our attitudes toward our employees, our creditors, our vendors’ representatives, and our customers. How we treat these people is based on our perceptions, opinions, and attitudes. In this series, we have...
Mayans Under Investigation! World Doesn’t End!
YOUR NEW YEAR YOUR NEW WORLD
According to some interpreters of the Mayan calendar, the world was supposed to end December 21st 2012. We wonder if they were somehow disappointed when they woke up the next morning and discovered that their plans fell through. Seems like every ten years there’s a...
Sales Professionals Deserve our Respect
NO JOBS WITHOUT SALES!
From the outstanding musical, “The Music Man” to the hilarious movie, “Used Cars,” people in the sales profession have long been saddled with an unfair stereotype. Yet, without sales, few businesses would succeed. Our economy relies on hundreds of thousands of...
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