The Novel Coronavirus Spotlights Opportunities for New Consumer Packaged Goods
It’s clear that the direct-to-consumer business got a big shot in the arm from the shelter-in-place orders that many of us are now living under. Even though these restrictions are temporary, they have trained many new consumers to use online services to order their... Why Brand integrity Matters and How to Get It
There’s so much noise out there, you don’t have the luxury to try to be all things to all people. You must focus on the core value you offer to your customer. We are successful consumer brand developers, but we made a ton of mistakes before we finally achieved our... These Business Tasks Should be Outsourced
As successful brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?” Our answer is always the same: “They focus on production and not on sales!” Unfortunately, the first thing that goes through most... Discrimination Against Older Job Applicants is Illegal — and it’s Bad for Your Bottom Line
The ad says, “Recent College Grad.” Another says, “Digital Native.” Still another says, “Looking for a Cultural Fit.” Most recent college grads are under 30. Most digital natives were born after 1980. A cultural fit in a company of predominately younger employees...
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