Worthy cause marketing | The Barefoot Spirit

Griffith University Stays True to its Founders’ Progressive Ideals

LET’S HAVE FUN AND LEARN SOMETHING!

by Michael Houlihan & Bonnie Harvey | Business Blog

Earlier this month we were the guests of the Student Guild at Griffith Gold Coast University in Queensland, Australia. The University was originally founded by Sir Samuel Walker Griffith, the principal author of the Australian Constitution. He was also the first Chief...

Worthy Cause Marketing Makes Dollars and Sense

DOING GOOD IS JUST GOOD BUSINESS

by Michael Houlihan & Bonnie Harvey | Business Blog, Education, Entrepreneurship, Environment, Worthy Cause Marketing

What we dubbed Worthy Cause Marketing back in 1990 was really an outcome from a serious business problem: How could we get the word out about our products when we had no money for commercial advertising? We discovered something very important when we got a call one...

Forbes Magazine Article

by Michael Houlihan & Bonnie Harvey | Article, Business Blog, Interview

The Incredible Story Of Starting The World’s Largest Wine Brand, Barefoot Wines I was recently speaking with Michael Houlihan, co-founder of Barefoot Wines. This is the story of how two people overcame remarkable odds and built a beloved brand that transformed...

Norway’s University of Science and Technology at Trondheim Sparks the Entrepreneurial Spirit

MIXING IT UP!

by Michael Houlihan & Bonnie Harvey | Business Blog, Company Culture, Education, Entrepreneurship, Event

Every year the students at Norwegian University of Science and Technology mix it up to encourage entrepreneurship. NTNU is Norway’s largest technical institute with over 29,000 students engaged in the sciences and technology; along with a thriving...

A Wish for the New Year: Let’s Have More “B” Corporations

IT'S TIME FOR SOCIAL ENTREPRENEURSHIP

by Michael Houlihan & Bonnie Harvey | Business Blog

As we make our wishes, resolutions and plans, we would like to suggest that we see more “B” Corporations in the New Year ahead. “B” stands for “benefit,” and this new type of corporation distinguish itself from the traditional “S” and “C” Corps because B Corps are not...