Silicon Valley has become Main Street Disneyland for international technopreneurship worldwide. The top international universities that teach entrepreneurship in its various forms all pay homage to Silicon Valley. They want to immerse their students in this wondrous place of Stanford University, Facebook, Google and other techie attractions, if only for a week or two.
Most of the international students are engineers with an extremely technical education. This narrow focus is somehow celebrated in this magical land of startups, V.C.s, burn rates,and unicorns. What can we offer the students that will help them in their quest for entrepreneurial success?
We have no technological background, nor are we even V.C.s. We have a few clients with software and high-tech products, but we are not their technical advisors. However, we are their business advisors. We help them make better business decisions and keep them on track to their ultimate acquisition. It’s what we’ve done. It’s what we’re experienced at.
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Who We Are
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
