shutterstock_175925105 (4)We often say “face time beats Facebook” and “high touch beats high tech,” but we don’t always have the luxury to meet everyone in person. That’s why we recommend Skype, or other live video.

Seeing the other person’s facial expressions gives you instant feedback you can’t get over the phone. You can quickly correct misunderstandings before they’re verbalized. You see each other in person in real time, and that alone appeals to our human nature. This is a real person, not a text, memo or a voice on the phone.

Using this technology over the years has taught us several points of etiquette that will make your Skype communications more effective. Here our top ten:

1. Skype First. If it’s important, make your first meeting by live video. They will feel more comfortable with you, be more likely to forgive your imperfections, and give you the benefit of the doubt. You will seem more sincere. This is your opportunity to make a good first impression.

2. Prepare Yourself. Look clean and well groomed, but don’t overdo it as that will appear insincere. Don’t distract them with flashy jewelry, dramatic make-up or wild styles. Business casual and low key wins the day. Have a drink of water before you go on. Put a smile on your face and sit up straight.

3. KP Your Desk. Don’t have anything between you and the camera that says you’re messy or disorganized. Lose the stack of papers, sticky notes and potato chips! Consider the visual message you are sending.

4. Aim Your Camera. Check your camera angle. Ideally, it should be coming from the middle of the screen or even with their eyes, but since we are still waiting on that technology, put the camera directly in front of you and on top of your screen. Don’t sit too close or your head will appear much too large. Look at the camera when you speak. Don’t put the camera to your side. It’s annoying to see someone talking into thin air.

5. Prepare Your Background. If you have a sunny window directly behind you, close the blind. Think about what they see behind your head. A clean wall or curtain is better than a cluttered office or weird artwork. Remember you don’t want to distract them, so look to see what they see before you call.

6. Prepare your presentation. Have in mind exactly what you want to convey, what commitments you want from them, and be prepared for questions. Books, pictures or shared documents are great props to use.

7. Small Talk First. Talk about the weather or something neutral to give them time to adjust to you and how you speak. They are taking in a lot of information at first so make it friendly. Don’t talk too fast.

8. Give and Take. Be sure to givethem ample opportunity to respond and ask questions. Ideally, they should talk as long as you do. Take notes. Listen closely to their remarks and address them before you go on with your points.

9. Smile and Say Goodbye. Look at the camera. Make eye contact the last thing they will remember. Give a friendly wave goodbye and thank them for the meeting.

10. Send a Follow Up. Right after your live video meeting, send them a thank you email saying how much you enjoyed meeting with them and politely summarize the action items.

Think of it as a visit from them to your office! This is a wonderful opportunity to make a good first impression, so prepare yourself for the best! Happy Skyping!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at

To make inquiries for keynote speaking, trainings or consulting, please contact