Many people have a simplistic view of how to make money on their idea. They think that if it’s good enough, someone will buy it. We have come to realize, finally, that it’s not about the idea, it’s about the business that sells the idea. The idea might be for a great product that makes […]

It’s easy to get the idea that all entrepreneurial pursuits must be in technology. Yet, over half of the start-ups we see in the hubs, incubators and universities around the country involve some kind of consumer product. These products may incorporate technology or even be sold online, but their producers know that they will grow […]

We often say “face time beats Facebook” and “high touch beats high tech,” but we don’t always have the luxury to meet everyone in person. That’s why we recommend Skype, or other live video. Seeing the other person’s facial expressions gives you instant feedback you can’t get over the phone. You can quickly correct misunderstandings […]

Michael & Bonnie were interviewed on The Reluctant Speakers Club by host, Eamonn O’Brien. To watch the interview, please visit The Reluctant Speakers Club 

Taking a new Australian wine label to the US means competing against entrenched brands who have worked hard to build their market and earn their shelf space.  It is a highly competitive marketplace that needs constant attention and dedicated sales teams – very expensive tasks for small, international brand owners. Luckily, Australian wine has had […]

In a world where we are all connected, social behavior seems to be instantly judged on the basis of the lowest common denominator of the most popular and currently trending values of the day. Never mind that they may change within a year. We now have a type of “nuevo political correctness” or “nuevo PC” […]

Michael was interviewed by Fox News Affiliates on “Office Rumors.” Find one of the interviews below: KOGO San Diego 

According to Wikipedia, “The Information Age formed by capitalizing on computer microminiaturization advances. This evolution of technology in daily life, as well as of educational life style, has allowed rapid global communications and networking to shape modern society.” Clearly, this Information Age has given us many tools that have improved our lives. It’s easy to […]

Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catch phrase, and merchandising materials. But like any aircraft designer, they must eventually launch it; […]

After several years of keynote speaking, writing and coaching, we, the Barefoot Wine Founders, are happy to announce our first full-length video series on our favorite subject, entrepreneurship! We’re pretty excited! Announcing The Barefoot Startup’s Guiding Principles for Success (GPS)TM. This video series is designed for aspiring, startup, and growth-phase entrepreneurs in all industries who want to benefit […]