In an attempt to quickly get a new employee into production, some companies spend the minimum amount of time on orientation. It usually consists of the job description and a brief history of the company and its products. Some seem to feel that extensive information about the company’s processes, organization, and customers is just too […]

The Barefoot Spirit Review by Dan Clarke   The Barefoot Spirit succeeds on several levels. Those in or around the wine business will enjoy some of the inside scoop on how a young couple naively entered their industry, made predictable mistakes and yet survived. And eventually prospered. Actually, though the product was wine, their journey […]

  On Tuesday, July 23, we were honored to speak at the 11th annual PS (Petite Sirah) I love you Symposium about The Barefoot Spirit. Please feel free to read the article written by The Independent in Livermore about the event.

We recently had the opportunity to coach, inspire, encourage, and empower a very special group of soldiers. In spite of their service-related disabilities, they are aspiring to start their own businesses. We worked with 28 students in one phase of a very concentrated and focused three-phase program designed to give them a big head start […]

  Michael & Bonnie were asked to write a guest article for Small Biz Lady, Melinda Emerson. The article talks about the advantages of being broke in a small business and the how they used it as an asset to starting Barefoot.   To read the blog, please visit the article on Small Biz Lady’s […]

Bonnie was recently asked to contribute a guest post on The Woman Connection’s website. The article gives great advice on how to coexist when working together as a couple and how to keep your work life separate vs. your personal life. To read the article, please visit The Woman’s Connection Article     

Creating your own terms can better define your niche, distinguish your offering from the rest, and lead your product to success. When we started Barefoot Wine, we didn’t know enough about the conventions of the wine business to define our product within the conventional categories. Besides, there wasn’t a particular category for what we were […]

  Michael was interviewed by Morey Stettner of Business Management Daily. Please view the complete interview on YouTube.  

While in NYC, we had the opportunity to be interviewed on Bloomberg’s “Taking Stock” radio show. Click on the play button below, to listen to the interview..    

We’ve been asked why we subtitled our book, “How Hardship, Hustle, and Heart Built America’s #1 Wine Brand.” It is because we believe these three ingredients are seminal to our success. But what are they exactly, in the context of business? How do they relate to each other, and how can they be orchestrated into […]