What Keeps Entrepreneurs Going?

VALIDATION FUELS TENACITY

Tenacity is considered to be the single most important ingredient in entrepreneurial success, but there’s something else that supports, fuels, and even justifies tenacity. We were recently asked what kept us going when we were under-financed, ill-prepared, and monumentally challenged building the Barefoot wine brand. We were up against a staid wine culture at the […]

The Wine Business is a Hospitality Business

THE WINE EVENTS ARE COMING!

We’re often asked if we miss the wine industry. First off, we still have clients in the wine industry and we are helping them with what we’ve learned building a bestselling wine brand. But we have branched out into other industries, and we are speaking to schools of entrepreneurship with aspiring business owners in all […]

How We Wrote The Barefoot Spirit

BUSINESS BOOK OR BEACH READ?

When we started writing The Barefoot Spirit, we wanted to share business concepts we had learned building a successful business from scratch. In order for the reader to benefit from those concepts, we knew it had to be entertaining so people would finish it. Books with dry business lessons are rarely finished. We loved Social […]

BeInkandescent Magazine June 2013

    Inkandescent Magazine Wrote a recent article on the art of leaning in after the book “Lean In” by Facebook COO, Sheryl Sandberg. Inkandescent asked us for insights on how we worked together to build Barefoot Wine and about our book “The Barefoot Spirit”     Here’s a partnership perspective from an entrepreneurial couple […]

The Barefoot Spirit Defined

IT TAKES HARDSHIP, HUSTLE, AND HEART TO SUCCEED

Many people have asked us, “What are you guys selling, exactly?” We are no longer selling wine. Now we sell books, speaking engagements, and consulting services, and what we really have to offer is an idea. We call it, “the barefoot spirit.” Simply stated, the barefoot spirit is a set of guiding principles that steer […]

Wine Business Monthly

 by Cyril Penn | May 24, 2013 | 2:35 PM So I finished reading my advance copy of The Barefoot Spirit: How Hardship, Hustle, and Heart built America’s #1 Wine Brand (written with Rick Kushman). It was officially released last week. These days, Barefoot is owned by E&J Gallo and is a six-million case brand. It wasn’t […]