Inc – Why Giving Stuff Away Works Better Than Buying Ads
No budget for advertising? Maybe you’re better off. You have a great product that nobody’s buying because they’ve never heard of it. Without sales, you don’t have the money to advertise. Without advertising, you can’t build...
Forbes – 8 Lessons For Budding Entrepreneurs
by Steve Olenski Last December, my fellow FORBES contributor Robert Reiss, wrote a great piece entitled “The Incredible Story Of Starting The World’s Largest Wine Brand, Barefoot Wines.” The article was essentially a get-to-know two amazing people who launched what is...
Independent Filmmakers Celebrated and Showcased at Cinequest
Encore! Encore!
We recently enjoyed watching several movies at Cinequest, an annual film festival that took place over several days in downtown San Jose in the heart of Silicon Valley. Cinequest was voted the “Best Film Festival” in the country by USA today, and after witnessing it...
Training Magazine – Teach Employees to think like Owners by Scaling Down to Two Divisions
As a leader, you’re hyper-focused on your company’s productivity, profits, and growth. Wouldn’t it be nice if your employees were as focused on those factors as you and the company’s other executives? Sure, they do what you tell them. They come in every day and...
How to Turn Your Customers into Advocates Using the Discovery Process
PEOPLE WANT TO BE APPRECIATED
You love sharing a new restaurant or hiking trail with your friends, right? It’s part of human nature to want to share a new discovery with others. You not only sincerely want to improve their lives, but you also want to be appreciated for doing so. You certainly...
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