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Happy Holidays to One and All!
Before we get all excited about the year ahead, we thought we’d take this opportunity to share some of our highlights of the past year. We’ve been blessed with many new opportunities, new friends, and positive developments! Sustainability is Spreading As you may know,...

Zoie Reams Proves You Can Succeed with Hard Work, Dedication and Determination
When we were building the Barefoot Wine Brand, there were too many long days and sleepless nights. We often went without breaks, even on the weekends which was the best time to visit the stores, do tastings, and work nonprofit fundraisers. We were exhausted! At the...

Clear the Decks for the Year Ahead
We are what we call “architectural determinists.” We don’t know if there is such a term, but it aptly describes our belief that our attitude, behavior, and odds of success are, to a great extent, heavily influenced by our physical environment. Michael originally...

Entrepreneur – It’s Official: Customers Prefer Sustainable Companies
When we built the Barefoot Wine brand, we lived and died on the latest Nielsen ratings. So if you are in the packaged goods space, you want to pay careful attention to the latest Nielsen report "How and Why Sustainability is Gaining Momentum with Customers." For the...

Confirmation Is More Than a Courtesy
Silicon Valley has become Main Street Disneyland for international technopreneurship worldwide. The top international universities that teach entrepreneurship in its various forms all pay homage to Silicon Valley. They want to immerse their students in this wondrous...

Vendors Deserve Thanks Too!
Once again, the Holidays are upon us. Family and friends gather together, and you are showing your gratitude to your employees and customers alike. But wait, aren’t we forgetting someone here? This is a great time to thank your vendors. That’s right, your vendors, the...

Dependence on Tech Crutches Threatens our Cognitive Abilities
Long before the advent of the smartphones permanently attached to the end of our arms, we had to use our brains to solve problems. We had to give our undivided attention to a book or a lecture to discover a solution. Our brains had to function! We’d be forced to...

With a Little Help from Our Friends at USF
We had the honor of presenting to the MBAs at the University of San Francisco. Professor Thomas Maier gives a unique class on business modeling, research, and development where students form into teams and become their own virtual “consulting” firms. But that’s where...

Problem Solving, Barefoot Style: 5 Steps to Approach Any Problem
The success of the Barefoot Wine brand is living testimony to the problem-solving methods Bonnie Harvey and I employed in our early days. You can use these same methods to help overcome the problems your business faces on its journey from start-up to build-up and from...