Take the Time to Explain the Reasons – Part 1
IT’S NOT JUST WHAT, IT’S WHY
Training without explaining is like trying to program a computer. The computer will only do what it’s been programmed to do. It will not know why it’s doing it and its approach to the job will be limited to what it’s been directed to do. That approach to training...
Happy Birthday Barefoot!
BAREFOOT WINES WERE FIRST BOTTLED DURING EASTER WEEK
Twenty-seven years ago, Barefoot Wines were bottled for the first time. But how the wine found its way to the bottling line was a fluke in itself. A farmer wasn’t getting paid for several years for his grapes and his friends went to bat for him to see how much they...
Cause Marketing or Worthy Cause Marketing?
THE DIFFERENCE IS MAKING A DIFFERENCE
The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we used what we termed, “Worthy Cause Marketing.” Every business faces the same problems. How do you get the word out about your product or...
Mayans Under Investigation! World Doesn’t End!
YOUR NEW YEAR YOUR NEW WORLD
According to some interpreters of the Mayan calendar, the world was supposed to end December 21st 2012. We wonder if they were somehow disappointed when they woke up the next morning and discovered that their plans fell through. Seems like every ten years there’s a...
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