retailers | The Barefoot Spirit

Small Towns Stand Up to Big Plastic

“EAT OUR PLASTIC!”

by Michael Houlihan & Bonnie Harvey | Business Blog

Just imagine what it might be like to eat a credit card. Now imagine eating a credit card EVERY WEEK! According to the World Wildlife Fund, humans now ingest the equivalent amount of a credit card in microplastics each week! This happens because microplastics are now...

Mind Your Business

KNOW YOUR COST OF SALES

by Michael Houlihan & Bonnie Harvey | Business Blog

Last Sunday Michael was the guest of Yitzchok Saflas on his Mind Your Business radio show on 77 WABC in New York. Yitzchoks’ show is a great place to hear the business minds of our time. And Michael was honored to be chosen to be among such great company. The show is...

Has Life Become De-Valued in America?

IT’S NOT JUST A “GAME”!

by Michael Houlihan & Bonnie Harvey | Business Blog

We are set up to answer questions on Quora. It may not be a good match for us because our experience is in a relatively narrow niche, entrepreneurial brand building in the CPG space. Most of the questions have to do with things like, “How much money does Elon Musk...

Think You Need a VC to Start Your Business? Try the Barefoot Spirit Instead!

PROTECT YOUR EQUITY!

by Michael Houlihan & Bonnie Harvey | Business Blog

These days it seems like most people believe that you can’t start a business without some sort of venture capital financing. Shark Tank, Silicon Valley, and most of the business publications underscore this popular premise. In fact, the business plan is now viewed as...

Get More Sales by Recognizing These 5 Selling Seasons

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

Everybody in the consumer products business knows how important the winter holidays are to retail sales. But wait, there’s more, a whole lot more! In fact, the entire year can be divided up into at least nine selling seasons. Each one can have special significance for...