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There is no doubt that the virus has exposed big cracks in our supply chains and distribution systems. Consolidation and efficiency of scale that result in low prices and higher standards of living require the compression of human beings, whether in a city, in office...
Michael & Bonnie were interviewed on "Pass the Secret Sauce" by host, Matt Shields. To watch the podcast interview, please click the play button below:
The coronavirus and its consequences will be with us for a long time. What does this mean for business and more specifically, how your brand is perceived? Simply, is it viewed as a necessity or as just a non-essential option? The brands that can sell themselves as...
After six consecutive years of educating international MBA students of entrepreneurship from top universities world-wide, we were pretty disappointed to suddenly have all our events cancelled by the virus! These international students from more than 20 countries...
M&B were interviewed on the "None of Our Business" podcast by host, Tyee Carr. To watch the interviews, please click the links below: Part 1 Part 2
M&B were interviewed on the "Tony DUrso Show" by host, Tony DUrso. To watch the interview, please click the play button below:
Unfortunately, attempts to distract us from poor leadership by blaming other leaders, political parties, countries, races, and religions are wreaking havoc on our society in multiple ways. The Blame Game Has No Winners First, the blame game panders to our desire to...
Probably the most common question we get from candidates interested in having us produce a Business Audio Theatre for them is, “How long will it be?” and it’s corollary, “How long will it take to produce?” followed by, “How much will it cost?” All these question are...
M&B were interviewed on "Another Way to Play" podcast by host, Hans Struzyna. To listen to the interview, please press the play button below:
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.