“You can fool some of the people all of the time and all of the people some of the time, but you can’t fool all of the people all of the time.” – Abraham Lincoln Your brand’s promise is defined by customers’ experiences, not by marketing. Attempting to rewrite history or deny past mistakes erodes […]

While free logo makers are tempting, they often fail to meet the unique needs of CPG brand logos. These logos must account for the following: – Surface Variations: CPG products come in various shapes and sizes, not just flat surfaces. – Handling Requirements: Logos must endure production, warehousing, transportation, and retail handling. – Viewing Distance: […]

At the Customer Experience Level, Your Sales and Consumer Care People Know More than Your Marketing and Production People 1. Customer Experience and Consumer Care: Marketing teams excel in creating plans, strategies, and branding, but they must adapt based on feedback from sales and customer care teams, who have direct contact with the market. 2. […]

Maybe you’re in school to learn more about entrepreneurship… You know, starting a business can be both exciting and terrifying at the same time! Trust me… we’ve been there. 🍷 Watch the full video HERE.

Does my brand love me back? Dependable Access: Your product must be consistently available. Customers buy because your product is always in stock. If it’s not, they’ll switch to a more reliable competitor. Even loyal customers will leave if your product isn’t there when they need it. Maintain strong relationships with retailers and distributors to […]

The customer can only give you 2️⃣ things… Money and Feedback There should always be a permanent communication channel between sales and sales support. How can the sales team improve without leveraging customer feedback? Watch the full video HERE

Our preferred approach to problem-solving involves viewing the situation from multiple perspectives. Often, defining the problem well is the key to finding the best solution. Relying solely on initial impressions can obscure potential solutions. By viewing problems in the context of the bigger picture, we often found solutions that addressed more than the original issue. […]

Our answer is simple… LOYALTY! Watch our advice HERE

We believe storytelling is the best way to convey business principles, especially through theatre. Watching characters with different goals and behaviors creates memorable lessons and is more enjoyable than lectures. Each year, students from Nanyang Technological University perform a business play we wrote, showcasing two different approaches and outcomes. We’d love your feedback on this […]

We built the Barefoot Wine brand by hiring experts in areas like finance, taxes, compliance, sales, winemaking, marketing, bottling, and production. This saved us from costly mistakes and accelerated our success! Here are a few key takeaways you should be aware of ⬇️ Insurance Is Wisdom: Hiring experts is an investment, not a cost. It […]