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  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
Sell the Positive Emotion Your Product or Service Can Bring

Sell the Positive Emotion Your Product or Service Can Bring

ONCE MORE, WITH FEELING!

by Michael Houlihan & Bonnie Harvey | Business Blog

In this digital age, when so much is sold on line, we are in a race to the bottom pricewise. All we want to know is, “Where can I get it for less?” Once manufactures get swept up in that game, the features and benefits of their products seem to get reduced to a set of...
Impulse Buying in Retail Stores is Exciting for Everyone

Impulse Buying in Retail Stores is Exciting for Everyone

LOOK WHAT I DISCOVERED!

by Michael Houlihan & Bonnie Harvey | Business Blog

Online shopping for the Holidays is great fun! You avoid the crowds and can usually get your entire gift list knocked out in an hour. But you feel a little empty, like something’s missing! You pretty much have to know what you are shopping for in advance, look for the...
Don’t Block Good Ideas from Getting to You!

Don’t Block Good Ideas from Getting to You!

WHY DIDN’T THEY TELL ME?

by Michael Houlihan & Bonnie Harvey | Business Blog

Often the best ideas to solve problems, cut costs, and improve sales come from your own people – but they never get to you. Why? Because you have inadvertently allowed your company’s structure to prevent them from doing so. Employees, vendors, and customers are...
The Entrepreneurs Radio Show Interview

The Entrepreneurs Radio Show Interview

by Michael Houlihan & Bonnie Harvey | Business Blog, Interview

We were interviewed on “The Entrepreneurs Radio Show” by host, Travis Jenkins. In this interview, you will find out: How a client’s bankruptcy led to a successful business. Learning to sell a product that landed in their lap Asking a client what HE wants...
How to Turn Your Customers into Advocates Using the Discovery Process

How to Turn Your Customers into Advocates Using the Discovery Process

PEOPLE WANT TO BE APPRECIATED

by Michael Houlihan & Bonnie Harvey | Business Blog, Worthy Cause Marketing

You love sharing a new restaurant or hiking trail with your friends, right? It’s part of human nature to want to share a new discovery with others. You not only sincerely want to improve their lives, but you also want to be appreciated for doing so. You certainly...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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