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With all that’s going on right now, we’ve kind of lost sight of the biggest existential threat we face in the 21st century: Climate Change. But according to Isabella Kwai writing for The New York Times, not so with 23-year old Katta O’Donnell, a fifth-year law student...
We’ve been sheltering in place since March 13th. We only go out for absolute essentials and mask up every time. We are fortunate to have a neighbor that we trade veggies for eggs with and another who shops for us. So we’ve been staying at home. Like everyone else we...
Since some of us are still locked down, we may as well have some fun perfecting one of the two most commonly heralded ingredients of entrepreneurial success, resourcefulness. The other one is tenacity, and together they make an unbeatable duo that most successful...
Michael was interviewed on "The How-To Entrepreneur" by host, Dylan Menter. To listen to the podcast, please visit The How-To Entrepreneur
It doesn’t matter how you view the pandemic. It doesn’t matter if you believe in crowd immunity, if it’s political, or whose fault it is. It doesn’t matter if you think it’s an imposition on your freedom. What matters is whether or not you can get medical treatment...
Michael’s mother was a young girl in 1929. He asked her about The Great Depression which most folks think started right after the Crash. Surprisingly, she said things didn’t really get bad for a few more years. When asked why, she pointed out that it was how long it...
In the 1960’s, Walt Kelly, referring to the Vietnam War in his comic strip Pogo said, “We have met the enemy and they are us!” Nothing could be truer than the current “war” we find ourselves fighting against the pandemic. We are our own worst enemy. The virus, and the...
It’s hard enough to build team spirit and promote a positive company culture in an office environment. But now, with the virus-induced mega-trend toward working from home, it’s an even greater challenge! Soon you will be hiring folks to represent you and your company...
According to Thomas Heath writing for the Washington Post, an interesting anomaly is taking place in the brand world. Older big brands are taking off again. This is a trend we didn’t see coming, but we should have. When people are uncertain, they seem to gravitate...
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.